Giny VOS, Light Gig (2013). Rotterdam (The Netherlands)

LantarenVenster is a movie theatre offering an arthouse movie program. It is
located on the Wilhelminapier in Rotterdam, a vibrant part of Rotterdam with
highÂrises, restaurants, museums and hotels. Light Gig refers to the
rich history of moving horses: From the prehistoric cave paintings, to the
Muybridge photo series, Western cowboy movies, and now also contemporary urban
public space. The LEDstrips look like the hasty scratches that were made in the
celluloid film of early movies. Because the LEDstrips turn on and off quickly
the illusion of motion is created, and it looks as if the horses are actually
running.
Light Gig is located next to the entrance of LantarenVenster in a narrow
glass hallway. The artwork is 21x7,5 meters and thus has the dimensions of a
movie screen. It is visible its entirety when standing on the other side of the
street, and gives the passerby a modern urban cinematic experience. The
animated light drawing series is 27 minutes long, so the viewer sees different
sequences of motion when passing by. The construction was produced by Invent
Design, Gielissen, and BartÂJan Hooft. The animation was done by Bram
Verhavert.
Giny Vos works with largeÂscale installations in the public space. She makes
use of light and new media. Taking the specific place as her starting point,
Vos creates images that make aspects or processes visible within the environment
that would otherwise go unnoticed. Processes are just as important as physical
aspects, and are reflected in the use of movement, light and digital displays.
In this way, Vos  literally and figuratively  reveals the given situation in
a different light, leading to the creation of a new situation, but without
obscuring the existing one.
Giny Vos, Light Gig (2013). LantarenVenster,Wilhelminapier, Rotterdam
(The Netherlands)
Website: http://www.ginyvos.nl
Photographer: Jannes Linders